International Market Profile

A number of international markets hold significant promise for Oregon: Canada, Japan, Germany, and the United Kingdom in particular. Research has shown that while international visitors comprise only 9 percent of Oregon's out-of-state visitors (and 5 percent of total visitors), international travelers represent a growth market for Oregon. In addition:

• The average foreign visitor stays longer (11 days in Oregon) and spends more ($96 per day) than domestic out-of-state visitors (7.5 days and $84 per day).
• International visitors tend to be younger; have a college degree (59 percent); and hold a white-collar job (78 percent).
• International visitors are more likely to be visiting Oregon for the first time (53 percent) than domestic out-of-state visitors (30 percent).

The data contained here have been compiled from research conducted for the International Trade Administration (ITA) by CIC Research, Inc., and from the Oregon Tourism Commission's visitor profile, conducted by Davidson-Peterson Associates, Inc. Complete research reports and an international marketing plan are available from the commission (503-986-0000).

	1994*	1995	% Change
International visitors:	185,000	248,000	+34%
(excludes Mexico and Canada)
Europe:	83,805 (45.3%)	124,000 (50%)	+48%
United Kingdom	24,605	32,240	+31%
Germany	19,055	27,528	+44.4%
France	10,360	10,912	+5%
Far East:	71,225 (38.5%)	89,776 (36.2%)	+26%
Japan	37,185	55,552	+49%
Korea	16,650	16,120	-3%
Taiwan	4,440	6,944	+56%
Oceania:	13,875 (7.5%)	17,112 (6.9%)	+23%
(Australia, New Zealand)
South America:	7,215 (3.9%)	4,960 (2%)	-45.5%
Middle East:	5,735 (3%) (Israel represents 2%)	8,680 (3.5%) (Israel represents 2.8%)	+51%
Central America, Africa, Other:	3,330 (1.8%)	3,472 (1.4%)	+4%
1994 numbers were revised from previously published data; this fact sheet reflects the most current data. Oregon ranks 25th compared to all 50 states, Guam and Puerto Rico when comparing international visitor volume, not including Canadians. No change from 1994. Portland ranks 31st compared to more than 60 U.S. cities and destinations, with approximately 134,000 international visitors, not including Canadians. In 1994, Portland ranked 37th. In 1995, Oregon was the primary destination for just over half (51.8%) of all international visitors to the state. Major gateway airports for international visitors to Oregon include: San Francisco (17.8%); Los Angeles (20%); Portland (11.8%); New York (11.6%); Seattle (7.7%); and Chicago (8.3%). International visitors enjoy Oregon's outdoors: 57% visit public lands and parks 46% engage in outdoor activities (hiking - 27%; camping - 15%; viewing wildlife - 16%) 21% visit historic sites and museums Total Canadian Visitors, 1995: 311,000