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General Profile

As Oregon's economy continues to diversify, tourism plays a vital role in creating new job opportunities and strengthening local and regional economies.

In 1996, an estimated $4.5 billion was generated in Oregon by visitor expenditures, which represents a 36 percent increase since 1991. This significant growth in Oregon's visitor industry confirms that tourism is a key component of the state's economy.

In addition to direct impacts, employment and revenue in support sectors such as business services, utilities and personal services are significant. In 1995, the total of direct and indirect sales was approximately $8.8 billion. The sectors of Oregon's economy which received the highest levels of indirect and induced impacts from tourism expenditures were in the finance, insurance, real estate, medical and legal, retail sales, manufacturing and other services classifications.

Oregon's visitor industry provides important entry-level jobs as well as increasing opportunities in managerial and professional positions. It also provides important transferable skills and employment for women and minorities entering the job market.

Interestingly, tourism employment has grown at a slower rate than payroll and travel spending, which in part reflects rising average wage rates in the industry. As the Oregon visitor industry matures, so do the quantity and quality of jobs.

Between 1991 and 1996, growth in the tourism industry in Oregon has shown substantial increases, as indicated by the statistics below, not adjusted for inflation (prepared by Dean Runyan Associates):
 
Tourism Direct Economic Impacts
1991: $3.3 billion
1995: $4.2 billion
1996p*: $4.5 billion
36% increase
Total Direct and Indirect Impacts, 1995: $8.8 billion
 
Tourism Employment
1991: 57,580 people
1995: 66,130 people
1996p*: 69,680 people
21% increase
 
Tourism Payroll
1991: $646,840,000
1995: $837,500,000
1996p*: $889,800,000
37.5% increase
Average Tourism Industry Wage (estimated in 1996 dollars; based on survey of tourism businesses, 1989)
$13,845 (28.6 hours/week; $9.31/hour)
$21,277 (adjusted full-time equivalent, including tip income)

Average Tourism Proprietor Family Income (estimated in 1996 dollars)
$43,917

State Tax Receipts
1991: $82,350,000
1995: $115,640,000
1996p*: $115,800,000
41% increase
 
Local Tax Receipts
1991: $33,660,000
1995: $47,920,000
1996p*: $52,000,000
54.5% increase
 
Visitor Volume
Total visitor volume, 1996: 27.7 million visits (estimate)
10.7 million out-of-state visitors
17.0 million in-state visits

1991: 7.3 million out-of-state visitors
1996: 10.7 million out-of-state visitors (estimate)
46.5% increase
 
Average Daily Visitor Expenditures
Out of-state visitors: $84/day/person
In-state visitors: $52/day/person
 
International visitors, 1995:
311,000 Canadians
248,000 Overseas
 
International Average Daily Visitor Expenditures
$96/day/person

 

*p = preliminary